SarahleePaws Bengals is a website created for a Toronto-based Bengal cattery. The goal was to build a warm, trustworthy online home that reflected the care behind the breeding programme, while making it easy for prospective families to learn about the cats, view available kittens, and get in touch.
The result is a site that feels personal, polished, and easy to navigate—balancing beautiful photography with the practical information future owners need to feel informed and confident.
the idea
SarahleePaws Bengals had a well-established reputation for raising beautiful Bengals, but its previous website did not reflect the quality of the cattery or make the next step clear for potential buyers. The aim was to create a site that felt more personal, polished, and trustworthy—while helping visitors find the information they needed without getting lost.
the execution
I restructured the site around the questions prospective owners are most likely to have: who the cattery is, how the kittens are raised, which cats are available, and how to enquire. Clear navigation, more intentional calls to action, and photo-led pages make the experience feel both informative and inviting.
the outcome
The new website better reflects the SarahleePaws Bengals brand and gives prospective families a clearer path from first visit to enquiry. It balances warmth and personality with the practical details buyers need to feel confident taking the next step.