Lido is a concept website created for a non-alcoholic sparkling botanical aperitif brand. The goal was to create something bold, playful, and social—without falling into the overly minimal or wellness-focused look often associated with non-alcoholic drinks.
The result is a high-energy, product-led site that makes the brand feel fun, considered, and easy to shop. Bright visuals, clear flavour options, and a simple stockist experience help visitors discover Lido, choose their can, and join the flavour revolution.
the idea
Lido was imagined as a sparkling botanical aperitif for people who still want the ritual, flavour, and social side of a drink—just without the alcohol. The goal was to create a brand that felt bright, playful, and a little unexpected, rather than overly serious or wellness-coded.
From the start, the concept needed to position Lido as something people would actively reach for: a design-forward product with a clear point of view, built for long dinners, slow afternoons, and social plans that do not need alcohol to feel like an occasion.
the execution
I developed a bold visual direction built around punchy orange, expressive typography, and colourful product imagery. The visual identity is deliberately high-energy, helping Lido stand out in a category that can often feel muted or overly minimal.
The website follows a product-first user journey, moving visitors from brand introduction to best-selling flavours, key benefits, behind-the-scenes brand storytelling, and stockist discovery. Clear calls to action and a straightforward e-commerce flow keep the experience conversion-focused without losing the personality of the brand.
the outcome
The result is a distinctive e-commerce experience that feels social, energetic, and easy to remember. Lido is positioned as more than a non-alcoholic alternative—it feels like a drink people would choose for the flavour, the occasion, and the feeling around it.
The final site brings together brand strategy, visual storytelling, product discovery, and practical conversion points in a way that makes the concept feel like a fully formed consumer brand rather than just a nice can.